FaceMax iOS Privacy Policy
Effective and last updated: July 20, 2026
The short version: We never send a photo of your face off your iPhone until you have read a plain notice and tapped to agree. When you scan, the selfie you take goes to Google's Gemini AI to produce your results. We keep no copy of it on our servers. Your photo and results stay in the app's private storage on your phone until you delete them. We never sell your face data, and we never share it for advertising.
This policy covers face data in the FaceMax iPhone app and adds to our general Privacy Policy, which explains everything else the app and website collect. For the iPhone app, this policy applies where the two differ. Face data here means the selfie you send and anything we work out from it.
1. What face data the app collects
We only collect face data when you choose to scan:
- Your selfie: one photo you take with the app's front camera.
- Camera framing: while the camera is open, your iPhone checks whether your face is centered so the app can guide you. This happens on your phone and is never sent anywhere.
- On-device measurements: your iPhone works out a few measurements from the photo, like how even your features are. We keep those numbers and nothing that could identify you.
We do not touch Face ID, and we never build anything that could be used to recognise you or pick you out from your face.
2. How we ask your permission
You take the selfie yourself with the camera. Right before the camera opens, we show a screen that names Gemini as the AI service, explains what your photo is used for, and links this policy and the Terms. Tapping Continue is how you agree to send your photo. If you do not agree, do not continue, and nothing is sent. We remember your agreement only on your phone, and we never treat camera permission, a purchase, or simply using the app as consent.
3. How we use your face data
We only use your face data for the scan features you ask for: to frame the camera, create your scores and report, suggest a routine, keep your scan history on your phone, generate the optional Your Potential image, and save a card to your Photos only when you tap Save.
Scores and tips are for fun and self-improvement. They are not medical, dermatological, or any other kind of official assessment.
4. Who your face data is shared with
Google (Gemini AI) receives your selfie to create your results. We use Gemini's paid service, under which Google does not use your photo to train or improve its AI.
Cloudflare hosts the server your photo passes through on the way to Google. It only hands the photo on, and keeps no copy.
We do not send your photo, scores, or measurements to any advertising, analytics, or payment company, and Google gets no name, email, or account ID with your photo.
5. How long it's kept
- On our server: nothing is kept. Your photo is only in transit, long enough to come back with your result.
- At Google: Google holds scans briefly to check for misuse, then deletes them under its own policy. We send no name or account alongside the photo.
- On your iPhone: your photo, scores, and measurements stay in the app's own private storage until you delete them, or delete the app.
- Cards you save: a card you save to Photos stays there until you delete it yourself.
6. How to delete your data or take back consent
Take back consent: open Settings, then Privacy & Face Data, then Revoke AI face consent. This stops any future scans and transfers to Google until you agree again.
Delete your face data: open Settings, then Privacy & Face Data, then Delete Face Data. This removes your saved photos, scores, measurements, and scan history from your phone. Deleting the app removes them too.
7. Protecting your data with our providers
We share face data with Google and Cloudflare only as needed to run a scan, and we require them to protect it as strongly as this policy promises. Neither may use your face data for their own advertising, profiling, identity recognition, or AI training. If a provider cannot offer the same protection, we stop sending it face data.
8. Changes and contact
If we ever change what face data we collect, who receives it, or how it is used, we will update this policy and ask for your consent again before that change takes effect. Questions: [email protected].